Welcome to Bill Rapp Subaru of Norwich

The Smart Choice!
Click here to start the purchasing process

Featured specials and events

Welcome to Bill Rapp Subaru of Norwich

Here at Bill Rapp Subaru of Norwich, it is our mission to be the one-stop automotive destination for drivers living throughout Norwich, Oneonta, and Sidney, NY. You can count on us to offer a vast selection of new Subaru and used vehicles, accessible financing, and dependable service.

The Central New York region is home to some of the most beautiful places on the East Coast. That's why it's important to have a vehicle that's built to go farther. So, what are you waiting for? Read on to see how our Subaru dealership can help you share the love!

If you have any questions, please don't hesitate to contact us right away.

Take Your Pick of Our New, Used, and Certified Pre-Owned Inventory

The moment you set foot on our lot and in our showroom, you're sure to notice the sheer vastness of our new Subaru inventory. We're fully stocked with such standouts as the Subaru Forester, Subaru Crosstrek, the Outback, Ascent, and more. Additionally, we have a great selection of used cars, trucks, and SUVs for you to browse.

While you're perusing the possibilities, you'll have access to our knowledgeable staff of sales representatives. All you have to do is say the word and they'll be happy to give you a closer look at whatever model or feature has caught your eye and answer any questions you might have. On top of that, they'll be available to join you on the road for each of those all-important test drives.

Research Your Next Subaru

Whether you're a longtime Subaru owner or eager to join the club, our library of reviews and model comparisons is a smart place to turn. Here, you can brush up on your Subaru knowledge and discover the latest innovations and specs.

Are you torn between two different SUVs? Our comparisons lay out the hard facts, so you can end up making an informed decision.

RAPPID Purchase Your Next Subaru

Do you like the idea of being able to shop for a Subaru from the convenience of home? Our online Express Store makes it easy to shop, build a payment plan, and schedule delivery without stepping foot onto our showroom floor.

You can design a vehicle around your needs and monthly budget. You're also welcome to schedule a test drive at your own convenience.

Built to Last: Subaru Certified Pre-Owned

It's well-known that Subaru engineers some of the safest, long-lasting vehicles on the roads today. It's a big reason why our dealership offers such a large inventory of certified pre-owned vehicles.

In order for a pre-owned Subaru to earn the "certified" title, it first goes through our strict vetting process. This includes a 152-point safety inspection handled by our factory-trained technicians. If they find anything falls beneath our standards, we replace it using genuine Subaru parts.

If that's not reason enough to schedule a test drive, we include a long list of extra benefits, including:

  • Factory-backed 7-year/100,000-mile powertrain coverage
  • 24/7 roadside assistance
  • Special finance rates
  • One-year trial subscription to STARLINK® Safety Plus Package
  • SiriusXM® 3-month trial subscription

Let's Talk Auto Finance

The specialists over in the finance department are there to carefully guide you through every step of the process. Whether you're interested in signing a lease or applying for a loan, they've got you covered.

While you're getting ready for your visit to our dealership, don't forget to take advantage of our online finance application. Filling this out will give you a head start in terms of securing approval on a loan. 

Are you looking to upgrade to a new Subaru? Use our Value Your Trade tool to receive an initial quote on your current vehicle. Later on, you can present this estimate to one of our appraisers.

Leasing Offers

People who drive Subaru vehicles appreciate flexibility. It's why our Subaru leasing offers are a popular choice for local drivers.

Unlike a traditional auto loan, leasing allows you to upgrade your Subaru every 24 to 48 months. This is a perfect option for those who like staying on the forefront or who aren't interested in a long-term deal.

The other big reason to consider a lease comes down to your finances; because you're only required to cover the cost of depreciation, many lessees enjoy lower monthly payments. To learn more, simply ask a member of our finance center for details.

We Keep You Going

Regular maintenance is an important aspect of owning a car. That's where the team in our service center comes in. It's staffed with factory-trained technicians who are certified, skilled, and experienced. With their know-how at your disposal, you can be confident the Subaru you choose will receive the care it needs to continue to perform at a high level for years to come.

See below for a small sample of the sort of work you can look forward to having completed here:

  • Tire rotations, repairs, and replacements
  • Transmission flushes and other maintenance items
  • Oil changes
  • Muffler replacements
  • Brake adjustments

With the aid of our online scheduler, all our service center customers have the opportunity to book their maintenance appointments at any time, despite how busy their workdays might be.

Subaru Parts and Accessories

Are you the hands-on type? Our parts center staff is ready to help with all your at-home projects. Order what you need online or drop by during service hours to speak to our knowledge staff.

If a project ever ends up being too big, our service pros will gladly provide you with the proper guidance and help.

Visit Us Today to Get Started

As you can see, we're fully equipped to provide you with an automotive experience that's just as memorable as it is satisfying.

Now that you have a better idea of what's waiting for you here, it's time for you to visit us at Bill Rapp Subaru of Norwich. Contact our team today to set up a test drive around Norwich, Oneonta, and Sidney that fits in with your schedule.

  1. Bill Rapp Subaru of Norwich

    4814 State Highway 23
    Norwich, NY 13815

    • Sales: 607-334-2224
Loading Map...

Get in touch

  • Contact our Sales Department at: 607-334-2224
  • Monday09:00 AM - 06:00 PM
  • Tuesday09:00 AM - 06:00 PM
  • Wednesday09:00 AM - 06:00 PM
  • Thursday09:00 AM - 06:00 PM
  • Friday09:00 AM - 05:00 PM
  • Saturday09:00 AM - 03:00 PM
  • SundayClosed