What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bill Rapp Subaru of Norwich dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Central New York community, but to serve it as well.


Did Bill Rapp Subaru of Norwich go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bill Rapp Subaru of Norwich

Subaru and Bill Rapp Subaru of Norwich believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru provides safe travel. - Annette C

Froggy and Porky are two kittens who came to the Chenango SPCA at 2 months of age. Both were orange tigers who captured the hearts of the entire staff. A young couple saw their pictures and immediately decided that they needed to meet these two boys. They traveled from Virginia (in their Subaru Forester, with their young child, to visit family in the area) and went home with two additional family members. A love-promise story that proves that distance is no obstacle when adopting an animal and that Subaru’s provide the safest travel for both humans and their precious cargo.

Subaru provides safe travel.

B.R. Subaru of Norwich “Shares the Love” with 4-H - Craig B

Words cannot begin to express how thankful we are to have received the Bill Rapp Subaru of Norwich “Share the Love” award. Times have been especially challenging for our youth since the onset of the COVID-19 pandemic, and we wanted to find new ways to provide them with safe hands-on educational opportunities. Through the pandemic we developed programs that our kids could participate in virtually or in-person, to ensure they retained vital social connections and kindling the joy of further educational exploration. We also ensured that youth helped shaped the programs they participated in, ensuring we incorporated their input and feedback. We wanted our youth to know their voices mattered and that we were there for them. With the growing costs of operating during the pandemic, our county like many others was forced to implement a 10% reduction to non-profit programming budgets. This added more challenges to an already difficult time, and our youth couldn’t afford to lose any more opportunities with them already facing so many other obstacles at home and in school. We continued to deliver weekly programming for kids, to provide hands-on fun educational kits to community partners, and to ensure our youth felt the love and support they deserved. We wanted to ensure we could provide exciting new opportunities for kids and be there when they needed us most. That’s when Bill Rapp Subaru of Norwich “Shared the Love” with us! Bill Rapp Subaru of Norwich provided us with nearly $4,000 to create several new youth programs that will inspire and educate our Chenango County kids. Funds that allow us to provide opportunities for youth both in-school and out, and to make our lessons unforgettable. For example, it is one thing to learn about how seeds grow, it is another thing entirely to go home with a germinated garden. As part of our newest initiative, we are working to connect our students to the benefits of agriculture and the local food systems that surround them. We want our youth to know where their food comes from and to see the countless opportunities available in agricultural industries. Currently in development are clinics designed for youth interested in learning how to raise and care for poultry, rabbits, goats, and sheep, PLUS a certified tractor and machinery safety course! Several collaborative educational programs with the SNAP-Ed and Grow, Cook, Serve programs are also being offered monthly. These innovative lessons show how food makes its way to our forks, while additionally covering the benefits of eating healthy and exercising. Lastly, as we look toward the 2021/2022 academic year, we aim to connect our elementary-age youth to agriculture-based education. Using the NYS Ag in the Classroom Matrix, we intend to deliver hands-on lessons directly to the clubs and classrooms across our local community. Bill Rapp Subaru of Norwich directly helped make this possible, and we could not be any more thankful! We have truly felt the love.

B.R. Subaru of Norwich “Shares the Love” with 4-H